• Priority Pad
  • Priority Pad
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Priority Pad

Priority Pad

£59.00
£59.00
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For the days when everything feels urgent and nothing gets done.

Or get all four tools in one box — The System →

The Priority Pad is built for ambitious people who have a lot on their plate, a lot on their mind, and no time to waste on feeling scattered.

A5, 104 sheets of 110gsm ivory paper, FSC-certified, in a vegan leather cover — a proper desk tool, not a scrap of paper you lose by lunchtime.

Psychologists call it the Zeigarnik effect: an unfinished, undecided task keeps intruding on your attention until you deal with it. A 2011 study by E.J. Masicampo and Roy Baumeister (Journal of Personality and Social Psychology) found that simply making a concrete plan for what's unfinished — deciding what it is and when you'll do it — cut intrusive thoughts about it down to the same low level as people who'd actually finished the task. That's what the Urgent vs Important Matrix does: it forces the decision, on paper, before your brain has to keep holding it open.

Simple, effective, and built to help you work with more focus and intention — so you move on what matters, without burning yourself out.

★★★★★

"As a new business founder, I find it hard to pin myself down to do the tasks that will benefit the business most. After looking at length for a tool to help, I came across this and can confirm it has helped wonders. Once it is written down in front of you there's no backing out of what you need to do first."

— Helen Davies

  • A5 vegan leather pad
  • 104 sheets
  • 110gsm ivory pages
  • FSC-certified paper
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  • You see what actually matters.

    The Urgent vs Important Matrix cuts through the noise. You stop treating every incoming request as equally deserving of your attention — because they're not.

  • You stop firefighting.

    When you score tasks before you start them, the urgent-but-unimportant stops eating the day. The work that moves things forward gets done first.

  • You end the day knowing what moved.

    Not just busy. Not just reactive. You finish with a clear record of what you actually progressed — and that compounds over time.

Frequently asked questions

What is the Urgent vs Important Matrix?

A decision-making framework for sorting tasks by urgency and importance. It shows you what to do now, what to schedule, what to delegate, and what to drop — so you stop treating everything as equally urgent and start working on what actually moves things forward.

Who developed this method?

Eisenhower used it to manage decisions at scale. Stephen Covey systematised it in The 7 Habits of Highly Effective People. OCCO built it into a practical daily pad so you can apply it in 5 minutes each morning.

How long does it take to use each day?

About 5 minutes. Score your tasks on urgency and importance, the matrix tells you your order of priority, and you get on with the day.

What size is it and what's it made of?

A5 pad. 104 sheets. Cotton-based vegan cover. 110gsm ivory pages. FSC-certified paper. Designed in Britain, made in Turkey.

Can I use it with the Could Do Pad?

Yes. The Priority Pad ranks your tasks by what matters most. The Could Do Pad gives you a structured format (1 big, 3 medium, 5 small) to execute them. Use Priority to sort first, Could Do to action.

What is your returns policy?

90 days. Not satisfied? Email customercare@occolondon.com within 90 days and we'll arrange a full refund — no questions asked.